‍Scaling Creative Strategy with Dynamic Image Ads

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As a global sports brand, Decathlon manages extensive performance marketing campaigns across platforms like Google, Facebook, and Instagram. With thousands of products across multiple categories, the need for efficient and engaging ad visuals was key.

That’s where CRWizard came in.

By partnering with CRWizard, Decathlon set out to make its product visuals more dynamic, scalable, and performance-driven — all while simplifying creative workflows.

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What We Built Together

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Through CRWizard’s Dynamic Image Editor, Decathlon implemented a fully automated A/B testing system for product ads. This allowed their team to:

✅ Rapidly experiment with visual elements like backgrounds, overlays, pricing badges, and CTA buttons

✅ Automatically generate and test image variations at scale

✅ Gain clear insights into which creative elements resonated most with their audience

✅ Seamlessly apply top-performing visuals to ongoing campaigns across platforms

With CRWizard, creative testing became a continuous, automated, and insight-driven process, enabling faster decisions and more impactful campaigns.

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The Impact

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Decathlon used real-time performance data to identify and scale the most effective product visuals. The results?

✅ Stronger engagement across key channels

✅ Reduced manual design workload

✅ Faster campaign deployment and iteration

✅ Greater consistency in visual performance and messaging

This dynamic approach helped Decathlon deliver relevant, high-converting product creatives, tailored for every audience, platform, and moment.

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Why It Worked

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✔ A data-driven approach to visual optimization

✔ Automated creative testing at scale

✔ Actionable insights for continuous improvement

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Data-Driven Creative Optimization Boosted Performance

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By leveraging CRWizard’s Dynamic Image Editor for A/B testing,

📈 More engaging product visuals led to higher interaction.
📊 Optimized creatives reduced wasted ad spend.
💰 The best-performing images were scaled across all campaigns.
⚡ Faster ad creative deployment, enabling quick adjustments based on real-time performance data.

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With automated creative optimization, Decathlon identified the most effective product image variations, leading to higher engagement, lower costs, and greater profitability.

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Final Word: Smarter Ads Start with Smarter Tools

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Decathlon’s experience proves that dynamic, testable visuals are essential for any brand aiming to improve creative efficiency and scale performance.

At CRWizard, we empower teams to make their product ads smarter — not just prettier. By combining automation with data, we help brands turn visual strategy into real results.

📅 Book a Demo today and start optimizing your product ad creatives with AI-powered A/B testing! 🚀