Koçtaş’s Multi-Channel Ad Strategy for Higher Engagement

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The Challenge: Managing Multi-Channel Product Feeds Efficiently

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As one of Turkey’s leading home improvement and DIY marketplaces, Koçtaş offers thousands of products across multiple categories, including furniture, home decor, and construction materials. With such an extensive catalog, ensuring consistent, high-quality product listings across various e-commerce platforms and digital ad channels was a growing challenge.

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Key Challenges

• Managing multiple product feeds manually for platforms like Google Shopping, Facebook, Instagram, and marketplaces was time-consuming and inefficient.
• Frequent data inconsistencies (pricing, stock availability, and missing attributes) led to disapprovals and lower ad visibility.
• Scaling digital advertising campaigns while maintaining data accuracy and optimized content was a major roadblock.
• Lack of automation resulted in delayed updates and missed opportunities, especially during high-sales periods.

Koçtaş needed an automated, centralized solution to seamlessly manage and optimize product feeds across all advertising and e-commerce channels. That’s when they partnered with CRWizard.

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The Solution: CRWizard’s Automated Feed Management System for Multi-Channel Growth

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CRWizard provided Koçtaş with a scalable, automated feed management system, enabling them to:

• Manage all product feeds from one centralized platform, eliminating the need for manual updates across channels.
• Automatically adapt feed formats to meet the specific requirements of each platform (Google, Facebook, Instagram, and others).
• Optimize product titles, descriptions, and attributes dynamically to maximize engagement and ad performance.
• Ensure real-time synchronization of stock levels, pricing, and promotions, preventing outdated or incorrect product data from appearing in ads.
• Segment and categorize products effectively for better ad targeting and budget allocation.

Before CRWizard

• Manual feed updates led to data errors, disapprovals, and inconsistent product listings.
• Ad performance was impacted by outdated stock, incorrect pricing, and unoptimized product descriptions.
• Multi-channel campaign execution was slow, reducing the ability to react quickly to market trends and promotional events.

After CRWizard

• 100% feed accuracy across all platforms, increasing ad approval rates and campaign efficiency.
• Real-time updates,allowing Koçtaş to react instantly to sales trends, stock changes, and pricing updates.
• Higher engagement rates, thanks to optimized product listings tailored to each advertising channel.

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The Benefits of Automated Feed Management for E-Commerce Businesses Like Koçtaş

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1. Increased Efficiency & Time Savings

Koçtaş no longer has to manually update product feeds for every platform. CRWizard’s automation eliminates repetitive tasks and allows their team to focus on scaling campaigns and strategic planning instead of fixing feed errors.

2. Higher Ad Performance & Conversion Rates

With CRWizard’s advanced feed optimization capabilities,Koçtaş’s ads became more relevant and engaging, resulting in:

• Higher CTR (Click-Through Rate) and lower CPC (Cost-Per-Click)
• Increased ROAS (Return on Ad Spend) due to better-targeted campaigns
• More conversions, as optimized product listings led to improved customer experience

3. Seamless Multi-Channel Expansion

Scaling into new marketplaces and advertising platforms is now effortless.Koçtaş can quickly test and launch new channels with minimal effort, allowing them to expand their reach without additional workload.

4. Real-Time Updates & Inventory Accuracy

One of the biggest challenges in e-commerce is inventory mismanagement,leading to overselling or displaying out-of-stock items in ads. CRWizard’s real-time synchronization ensures that customers always see accurate product availability and pricing, preventing wasted ad spend on unavailable products.

5. Optimized Seasonal & Promotional Campaigns

For events like Black Friday, seasonal sales, and flash promotions, Koçtaş can instantly update:

• Product discounts and promo labels across all ads
• Featured product categories for different campaigns
• Dynamic ad creatives tailored for specific events

This agility in campaign execution has allowed Koçtaş to capitalize on high-sales periods without operational bottlenecks.

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Koçtaş’s perspective on working with CRWizard:

Through our collaboration with CRWizard, we have gained the ability to manage Koçtaş’s marketplace product inventory dynamically and automatically. By quickly adapting to the evolving campaign structures across various advertising platforms, we have significantly enhanced both our advertising performance and control. Furthermore, integrating our product performance analyses into our catalog system has enabled us to carry outperformance-driven optimizations in a more efficient and sustainable manner. — Adil Çetin, Digital Channels and Business Development Specialist at Koçtaş

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The Results: Improved Engagement, Efficiency & Ad Performance

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Thanks to CRWizard’s automated feed management system, Koçtaş achieved in their last campaign:

• 25% performance uplift – More optimized product listings meant higher visibility.
• 70% higher conversion poetential – Thanks to real-time product updates and ad optimization.
• Faster campaign execution –Reducing manual efforts and improving operational efficiency.

With clean,structured, and dynamic product feeds, Koçtaş now runs high-performing multi-channel campaigns effortlessly, ensuring better engagement and profitability across all e-commerce channels.

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Koçtaş’s E-Commerce Growth with CRWizard

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Koçtaş’s success story showcases how a fully automated, centralized feed management system can transform an e-commerce business by:

• Eliminating manual work and data errors
• Improving ad efficiency and performance
• Scaling multi-channel campaigns effortlessly
• Ensuring real-time product updates and inventory accuracy

At CRWizard, we help brands like Koçtaş maximize their digital advertising impact with automated feed optimization and seamless multi-channel management.

📅 Book a Demo today to see how CRWizard can help you manage and scale your multi-channel e-commerce strategy.