Digital Marketing

5 tips to accelerate your TikTok Shopping campaigns

May 8, 2022
4 min


TikTok is a social network for mobile users and it's one of the best platforms for selling your products. The app has over 1 billion downloads and 250 million active users, and it allows you to connect with audiences from all over the world. TikTok is especially popular among Gen Zers, who are digital natives and have grown up with the internet – they love using apps like TikTok because they know how to use them! But that doesn't mean you can't benefit from this platform as well.

The social network is a treasure trove of shopping-related content

TikTok is a social network that has grown to attract more than 300 million active users worldwide. The platform is home to content creators (influencers) and brands, both of which post video clips that range in length from 15 seconds up to 60 seconds.

The platform is also a great place for viewers to discover new products and purchase them directly from TikTok merchants. According to recent research conducted by the firm eMarketer, about one in six Americans who use Instagram shop with an influencer on or off their feed at least once per month; another third said they did so at least once per year.

Because TikTok wants shoppers and brands alike to be successful on its platform, it offers a number of features that make shopping easier. Here are 5 tips for TikTok Shopping:

It's really important to take full advantage of the power of TikTok shopping

TikTok is a great platform to market your products. It’s the most popular social media app in the world with over 500 million users, so it’s definitely worth your time to research how to use TikTok as a marketing tool. You can create vertical videos or product unboxing videos that you can then share on Instagram and other networks to get more exposure for your brand!

TikTok is also an amazing platform for reaching new audiences. If you are already active on Instagram or YouTube, it will be easier for people to find out about your business because they already know about these platforms and may trust them more than new ones like TikTok. This means that if you decide not to put all of your eggs in one basket (like using only one social media account), then using multiple accounts would be beneficial because they won't overlap each other's audiences much at all!

Optimize your product data

When you're uploading content, it's important to include the right product data. This will help your videos rank higher in search results and make them more visible to potential customers.

What should you include in your product data?

  • The brand name of your clothing or accessory
  • The name of your clothing line or brand
  • Product description, including size, material, color and style information
  • Price information

Make sure the audience knows you have a TikTok shop

  • Make sure the audience knows you have a TikTok shop. This is an important one, and it's not just about using tags to get more followers. It's about using tags on all of your videos so that people know what you're selling, even if they don't follow you. The more people who know about your stuff, the better!
  • Use TikTok for creating a brand, building community around yourself or your products/services and creating interesting stories for potential customers (and potential clients). If someone likes what they see in one of your videos on TikTok then they might go check out your other social media platforms like Instagram or Facebook where they'll find links back to wherever their payment will be processed as well as any relevant promotional offers available only through those platforms (eBay has been known do this in some cases).

Promote your products

TikTok offers several ways to advertise your products, including:

  • TikTok's own advertising tools. If you want to advertise via TikTok's ads platform, there are several options available to you. Text-based ads allow users who have been searching for something related to your product or brand to see the ad and click through (if they're interested). In-stream video ads are also an option for promoting products and services on the app—the only difference is that it appears in between videos instead of at the top of the feed like text-based ads do. In-app video ads work similarly but appear within user feeds rather than beside them. Finally, in-app product ads show up when someone is already browsing a page with similar items as yours—you can use this feature if there's something specific about yours that would make someone want it more than another item on their screen (like having free shipping).

Partner with the influencers to expand your audience

It's no secret that influencers can help you to reach a new audience, increase your sales and boost brand awareness. However, many businesses don't realize just how influential TikTok Influencer Marketing is. In fact, it has been proven to be the most effective social media marketing strategy for brands looking to get noticed in today's highly-competitive world.


In the end, we hope that you’ll be able to take advantage of TikTok shopping. It’s such a great way to connect with your audience and get them engaged with your brand. And if you follow these five tips, there’s no reason why your brand shouldn’t be successful in this social network!

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