Google Ads is one of the most significant platforms for retailers to grow their business. Spending the money on the products that perform well is the key element to determine whether a campaign is successful. For this concern, we have created a guideline that helps you to optimize your Shopping campaigns to have more transactions and avoid higher CPCs.
Product feed is where Google will obtain the information of your products for display. The better quality product feed you provide, the better chance you will reach the right customers.
Before using Google Shopping campaigns, it is essential to have a very well designed and prepared product feed to prevent all possible mistakes that might have been made during the process.
Your goal should be to have control over your ads, to enable this, you can bid differently for different products.
You should not have one bid for every product because every product has its different profits and specialties that makes it popular or not. Although Google Ads provides you the ability to group your products, how you group your products is entirely up to you.
It is a common action to use increasing bids for the favorite products. Hence, it might not be the best idea because you might be just spending your money unnecessarily.
So to understand where to spend your money:
Some of your products will shine since they have many transactions but the falling ones have attraction but no transactions. In that case, it is better to have interest in more shining ones.
When you see the shining stars, now it is time to adjust your bids according to them. It means bid more on shining and less on fallen ones.
As it is known that you are unable to define keywords that will trigger your product ads to show. BUT, you have a chance to define your negative keywords which means you can choose keywords that you don’t want to show up.
Imagine that you are selling hiking shoes, someone who is searching for daily shoes will not probably buy your products, however they can click your ads and it might be a dead-end for your budget.
To prevent this, you can easily add “daily” as a negative keyword with that, “daily shoes” will not trigger your ad.
How to define the positive “negatives”:
We know that some clicks are more important than others. Using bid adjustments enables you to control when your ads are seen and who sees them. There are some categories that might be useful to use in adjusting time
Google does not like tons of change at once. Google Shopping campaigns are so fragile that’s why before making a change, think twice about which adjustment will perform better.
It is important to check Google’s rules to not be penalized for breaking them. Luckily, if there is something wrong, Google lets you know that there is a problem with the content or image of the product. You can change the image or fix the problem but if you don’t do that, you might lose your views and in connection with this, you can lose your transactions.