How n11 Optimized Product Feeds to Boost ROAS with CRWizard

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The Challenge: Scaling Ad Performance with Optimized Product Feeds

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As one of Turkey’s largest e-commerce platforms, n11 runs extensive digital ad campaigns across multiple channels, including Meta (Facebook & Instagram), RTB, Criteo, TikTok, and price comparison sites like Akakçe and Cimri.

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Key Challenges

• Managing thousands of product listings efficiently across multiple platforms.
• Ensuring accurate and structured product feed data to reduce disapprovals and increase ad efficiency.
• Optimizing budget allocation to focus on high-performing products instead of wasting spend on low-converting items.
• Improving creative performance with high-quality, conversion-driven product visuals.

To scale ad performance and improve return on ad spend (ROAS), n11 partnered with CRWizard to enhance its feed management strategy, optimize campaign performance, and implement data-driven budget allocation.

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The Solution: CRWizard’s Advanced Feed Optimization for Multi-Channel Success

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1. Automated Feed Structuring & Data Accuracy Enhancements

CRWizard conducted a detailed feed audit to:

• Fix missing attributes such as product titles, descriptions, categories, and pricing.
• Ensure accurate stock availability to prevent wasted clicks on out-of-stock products.
• Standardize product data for better visibility across Meta, RTB, Criteo, and price comparison sites.

Impact
✅ 95% reduction in product feed errors, ensuring higher eligibility across all platforms.
✅ More competitive ad placements with optimized and structured data.

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2. Smart Budget Allocation Using Performance Insights

CRWizard helped n11 integrate real-time performance tracking to make data-driven budget decisions.

• Tracked product-level performance across Meta, RTB, and price comparison sites.
• Reallocated budget to high-converting products while reducing spend on low-performing items.
• Identified seasonal and trending products to adjust budget strategies dynamically.

Impact
✅ 95.7% increase in Conversion Rate on Meta by prioritizing high-performing products.
✅ Significant improvement in budget efficiency, maximizing ad spend on profitable items.

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3. Optimized Product Titles & Descriptions for Higher CTR

CRWizard restructured product titles and descriptions to increase click-through rates (CTR) and conversions.

Before Optimization
🚫 "Smartphone – 128GB – Black" (Generic, lacks engagement)

After Optimization
✅ "Samsung Galaxy S23 Ultra – 128GB Black – 200MP Camera, 5000mAh Battery" (Keyword-rich, conversion-focused)

Impact
✅ Click-Through Rate (CTR) increased by 13.9% on Criteo

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4. Custom Feed Segmentation for Smarter Bidding Strategies

To maximize efficiency, CRWizard implemented custom labels to categorize products based on:

• Profit Margins – High, medium, and low-margin product segmentation for better bid optimization.
• Performance Metrics – Prioritized top-selling products based on real-time sales data.
• Seasonality & Trends – Adjusted budget for key sales periods like Black Friday and holiday promotions.

Impact
✅ ROAS improved by 37.1% on TikTok due to more precise budget distribution.

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5. Removing Low-Performing Products to Reduce Wasted Ad Spend

Using performance insights, CRWizard identified and paused products with high CPC and low conversion rates.

• Automatically excluded low-ROI items to prevent budget drain.
• Reallocated spend to trending and high-demand products.
• Filtered out-of-stock products to improve user experience and ad efficiency.

Impact
✅ More efficient budget allocation for maximum ROI.

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The Results: Boosted ROAS, Smarter Spend, Better Engagement

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With CRWizard’s advanced feed optimization and performance-driven budget strategies, n11 achieved:

• 95% fewer product feed errors, ensuring better visibility and platform eligibility
• 95.7% higher conversion rate on Meta, by prioritizing top-performing products
• 13.9% CTR increase on Criteo, thanks to optimized titles and descriptions
• 37.1% ROAS improvement on TikTok, through smarter segmentation and bidding
• Significant reduction in wasted ad spend, by removing low-performing and out-of-stock products

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These results enabled n11 to scale multi-channel campaigns efficiently, maximize return on ad spend, and drive more meaningful customer engagement.

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How n11 Achieved Scalable Success with CRWizard

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By implementing a structured, data-driven approach to feed optimization and smarter budget allocation, n11 transformed its Meta, RTB, Criteo,TikTok, and price comparison campaigns into high-performing, ROI-driven marketing strategies.

With cleaner product data, automated feed updates, and real-time budget insights, n11 now operates at peak efficiency,ensuring higher visibility, increased conversions, and maximum ad profitability.

📅 Book a Demo today and start maximizing your campaign performance across Meta, RTB, Criteo, TikTok, and price comparison platforms.